Offering an innovative and credible purchasing experience for customers in-store is an objective that has been achieved by Exaqtworld through its solution Smart Mirror, which also encourages additional cross-sales.
This smart mirror application makes it possible, in addition to its traditional function, to benefit from a range of information and services that correspond precisely to the articles tried on in the changing room (product file on the article, available colors, possible combinations with other articles, etc.)
Imagine the following customer experience: Try on a suit and visualize, at that very moment, in the mirror, this same suit, in its actual size, presented with a matching shirt and tie. Then select these two articles in the mirror and have them brought directly to the changing room by a vendor so they can be tried on with no hassle. That is the challenge that Exaqtworld has succeeded in achieving.
DIGITAL-IN-STORE: WHEN A STORE BECOMES A PLACE OF MARKETING DELIGHT.
Whether it be terminals, mirrors, totems, booths or mobile applications, permanent digital presences within physical spaces occupy people’s minds. It is also important to create fun experiences in-store that are able to generate sales.
BRANDS ARE TRYING TO CONSTRUCT MORE IMMERSIVE CLIENT RELATIONS.
When a customer visits my store (or the point of sale where my product is distributed), he knows he will find the possibility of having a useful, entertaining, if possible interactive, and socially profitable experience. If a store is successful in performing this chalenge, it will become an affective marker, capable of producing engagement. The benefit is twofold – increased average sales per existing customer and gain new customers.
Source: Journaldunet.com – 08/10/2013