Developed by Exaqtworld, this application is a truly powerful technological tool. Essentially, it allows customers, armed with their smartphones, to scan the Duraltag Smart QR Codes that are assigned to the products in a store, instantly giving them access to a connected range of services offered by that store.
From the store’s cockpit (or from your head office’s marketing department), a back-up office enables you to manage, in a simple, automatic and instantaneous way, the parameters of your promotional or events operations (selection of products involved, nature of the offer, limits of duration, etc.).
In real time, the articles can benefit from your new pricing policy of the moment.
(For example, today at 1pm, I notice that my MDD lingerie line is not meeting revenue targets so I decide to push an operation of -20% on each article in this range today from 3pm to 5pm.)
55% OF CONSUMERS EXPECT NEW TECHNOLOGIES IN storeS THAT ENABLE THEM TO FIND THE BEST PRICES.
Avoid the showrooming phenomenon.
Retailers apply a QR code in-store – when the consumer scans it with its cellphone, a personalized message based on knowledge about the customer appears on the screen which is specially intended to avoid the phenomenon of showrooming. The aim is to create a coherent and relevant customer experience in all channels.
The solution uses an integrated self-learning motor that uses both the company’s objectives, knowledge about the customer, the context of the channel and the interactions in order to determine in real time which offers to suggest. The solution thus selects among all the available offers in order to push the one that is the most adapted.
Source : RelationClientmag.fr – 05/10/2012