The purchasing behavior of consumers has changed. They need to buy where they want when they want. This need for freedom and ease must incite distributors to reorganize themselves.
At the heart of this new cross-channel tendency, the application in2shops offers customers the possibility of selecting their articles in-store, trying them on, registering them on their smartphones, consulting a friend’s opinion if they wish, and being able to buy them later and at a distance.
The precise product and the store involved thus remain accessible on the customer’s screen at all times in order to guarantee the purchase from the brand or the retailer.
A truly strategic solution, the main obstacles to e-commerce in clothing have been removed. Effectively, thanks to this pre-selection of articles in-store, consumers thus have the guarantee of buying the right article at a distance, in the right color, in the right size, etc. while avoiding any bad surprises when they receive the product.
43% OF INTERNET USERS USE THEIR CELL PHONES WHILE SHOPPING IN-STORE.
Consumers have become cross-channel consumers and operate in a more opportunistic way. They thus expect retailers to make additional channels available to them and for the duration of their shopping trip.
70% of consumers go to see something in a physical store before buying it online.
These consumers want to consume in a better and faster way. They are becoming more and more demanding and now prefer an ATAWAD approach to purchasing – Anytime, Anywhere, Any devices. 84% of consumers love the new technologies.
Source: Digitas Study, 2012 and Wincor-Nixdorf.